Sabine
Hohne
She/Her
Every day, I debate about my favourite path in design. In this degree, I’ve explored many facets that interest me, including photography, publication, environmental graphics, brand identity, and UX design. I’ve grown to understand and respect design’s variety and have developed a flexibility and eagerness to work on many projects.
I aspire to be curious, learn, and experience new things, in and out of design. My love for looking at, creating, and sharing beautiful things has fueled my work, from nature photography to making digital experiences. One of the best things about design is that it integrates into many fields, and I’m interested in exploring its potential throughout my career, wherever it takes me.
I aspire to be curious, learn, and experience new things, in and out of design. My love for looking at, creating, and sharing beautiful things has fueled my work, from nature photography to making digital experiences. One of the best things about design is that it integrates into many fields, and I’m interested in exploring its potential throughout my career, wherever it takes me.
Sunscreen Branding, Packaging, and Advertising
This is a fully integrative project that included product selection and naming, brand identity and design, packaging, and various advertisements. Sunburst’s goal is to get customers outside and keep them safe while they enjoy time in the sun. They believe sunscreen and sun time are equally essential.
This is the packaging design and content for Sunburst.
This Instagram carousel ad represents the tagline “But First, Sunburst.” Step 1 is to put on Sunburst sunscreen. Step 2 is to have a great time outside.
Jarritos Product Photography
I captured this image for a studio photography practical exam. My task was to conceptualize, compose, set up, control lighting, take the photo, and bring the photo into Lightroom and Photoshop for post production.
Social Justice Campaign for Child Abuse Awareness
The advertisements’ design torn up or bruised child-like wallpaper designs to resemble signs of child abuse. The goal is to ensure that adults are aware of the signs of child abuse and can spot them in the children with which they interact. The tagline “Keep an eye on the kids” emphasizes the need for everyone to take an active role in keeping children safe from abuse.
The advertisements’ design torn up or bruised child-like wallpaper designs to resemble signs of child abuse. The goal is to ensure that adults are aware of the signs of child abuse and can spot them in the children with which they interact. The tagline “Keep an eye on the kids” emphasizes the need for everyone to take an active role in keeping children safe from abuse.
Youth Toothpaste Brand and Packaging Design
Porle is a toothpaste company that targets young adults to add flavour and fun to their brushing routines. The branding uses space terms to represent the common gum flavours that are used in the toothpaste.
This mockup shows the LP app’s home screen, rewards screen, and earning screen. ArrKann wants to reward customers for interactions beyond purchases. Members of the LP can earn points by writing reviews, making referrals, attending ArrKann events, posting to social media, and more. They can then use their points for a variety of redemption options.
Loyalty with RV dealerships is complicated as customers only buy RVs once every several years. The LP needed a way to keep users thinking about ArrKann during these long stretches. Because ArrKann and its customers love camping, we included camping logs in the app. Camping logs let users record their camping experiences to share them with others. This system connects everyone under the ArrKann name and encourages members to use their ArrKann RVs.
I conducted research over four months. ArrKann shared their vision of the LP and insight into their values and relationships with their customers in interviews. The literature review taught me the best practices for LPs and how to gain and retain members. I sent a survey asking ArrKann’s current customers what they would like from ArrKann’s LP. To understand the LP industry, I analyzed popular LPs for must-have features.
