Rochelle
Kriewaldt
She/Her
As a digital experience designer, I believe that thoughtful design has the power to simplify complex problems and make technology more accessible to everyone. In my work, I strive to create unique experiences that not only meet user needs, but also exceed their expectations. I appreciate that I joined an industry that is always evolving and will keep engaging opportunities abundant. With my new credential, I plan to live abroad and take inspiration from my new surroundings and implement it in my future work (while enjoying all the coffee, of course).
Brissie Brewing Co.
I drew inspiration for this branding project from my experience living in Australia before starting my design degree. "Brissie" is a colloquial term for the city of Brisbane. I have created a collection of ciders with labels that match the flavour profile of the drink. This brand is meant to appeal to anyone looking for a fresh summer refreshment to enjoy on the beach.
The label for the original apple flavour.
The label for the peach flavour.
The label for the rosé apple flavour.
Page taken from my branding guidelines booklet. This outlines how the logo may be used and presented.
Kindred
Kindred is an experimental dating application that will use data on a user’s device to curate a profile that will find potential matches based on common interests. This could be music taste, physical activity levels, and social media use. Potential matches will be given a "similarity score" based on the compatibility of the two people as per this pulled data.
Here are some screens from within the application. From left to right, an onboarding agreement, match preference settings, a similarity score breakdown, a developing profile screen, and finally, a match!
Here you can compare the transformation from the initial idea of a profile screen in low-fidelity, to its high fidelity mockup.
Tecate P’al Norte Rebrand
In this project I was tasked with rebranding an event and its marketing materials. I chose the Tecate P’al Norte music festival in Monterrey, México. I created a brand new look for the festival and a branding guidelines reference book outlining how to use the new materials and graphics on social media. This is the poster that displays the festival line-up and general information.
Here is an example of the branding applied to artist photos on Instagram and Twitter.
Other event pictures being used on social media.
Papertrail
In this multidisciplinary project, I, along with a team of computer science students created Papertrail, the “one-stop-shop” for job-seekers. It will provide a place to store and manage job applications from multiple different platforms, pull information from a user’s Google Suite to apply for work, and send notifications to keep the whole process organized and on schedule.
Left: The user’s dashboard where they see posts of interest and upcoming events, such as interviews.
Right: A job application that has been scraped and imported into Papertrail from an online listing.
A look into my process of brainstorming dashboard pages and navigation bars.
Mesa is a point-of-sale system for
restaurants and bars. It is an application
that is used by waitstaff to order food and
drinks, organize and split bills, and take
payments.
This is the menu page. Food and drink is
found on the left, and the table’s order
will fill the right side of the screen.
This is a modification modal used to
make adjustments to the ordered item.
