Carissa
McGregor
She/Her
I’m an energetic, outgoing creative who grew up rurally in northern Alberta, where I learned many of my skill sets through my involvement in the 4-H program for 9 years as a youth and today as a volunteer. This agricultural background has shaped who I am today. My passion for design came from experimenting with photography and editing photos related to the agriculture/equine industry at a young age. When I’m not designing, you can find me training and riding horses. Eventually, I would love to use my graphic design education in the agriculture industry I grew up with.
Why Sugar Coat It? Advertising Campaign
This is a social awareness campaign consisting of posters and social media posts for the AGLC and GameSense that focuses on the issue of youth gambling.
This campaign aims to bring awareness to the adult public and youth about the risks of youth gambling. For the imagery, I created these illustrations to be out of the norm and attention-grabbing while making the viewer connect the dots visually between children/youth and gambling.
This campaign aims to bring awareness to the adult public and youth about the risks of youth gambling. For the imagery, I created these illustrations to be out of the norm and attention-grabbing while making the viewer connect the dots visually between children/youth and gambling.
Social Media Post 1.
Social Media Post 2.
Blocked Sunscreen
This project aimed to create a branded product that would aid in behavioural changes of a specific audience. I chose to create a sunscreen brand that would change young adults’ behaviours of not wearing sunscreen or not prioritizing it.
Blocked Sunscreen was created to be a fun, bold, modern, trustworthy, and innovative brand that was attractive to young adults aged 18 to 25.
Blocked Sunscreen was created to be a fun, bold, modern, trustworthy, and innovative brand that was attractive to young adults aged 18 to 25.
This is the Blocked Sunscreen product packaging that is fast and easy to apply for people on the go with a roll-on application that will leave your hands clean and grease free. Regarding SPF, this line only offers SPF levels that are high protection for all skin types and preferences.
Greta Ta created the illustrations used here as a contractor component of this project with my art direction.
The overall campaign strategy was to create a relationship between sunscreen and fun that makes sunscreen more approachable and achievable for young adults. This campaign compares sunscreen to daily routines or activities to show this.
These are the out-of-home advertisements utilizing daily routines to highlight what the equivalent of skipping sunscreen is by removing an important aspect of that daily routine.
The social media campaign builds on the idea of daily routines established in the out-of-home advertisements. These are shifted towards focusing on the effects of the sun concerning everyday clothing items.
The social media campaign included Instagram stories, Instagram-sponsored posts, Facebook ads, Twitter posts, and Google Display ads.
For this campaign, I storyboarded a tv commercial that highlights the problems with current sunscreens that are on the market to compare to how ours differs and is more approachable to use every day.
I also utilized guerrilla marketing to highlight the effects of the sun in a fun, interactive and eye-catching way by using popcorn. This mockup is equivalent to the human-size version that would be set up in a popular mall.
Advertising Photography Collection
I produced a collection of photos for various advertising layout projects. All these images utilized either studio or on-location lighting techniques to create dynamic and engaging images in mainly low-key lighting.
This image was created for a new American crime drama television series about a vigilante serial killer. The image was used as Key Art for a TV poster which could be used in both print and web formats. To create this image, I first captured it in the studio with strobe lighting and, in post-production, photoshopped it into a different background scene.
This image was shot as a lifestyle portrait to be used in an advertisement for a western wear brand. The goal of this image is to show a day in the life as a rural, working woman and the love she has for what she does. To get this image, I shot on-location with strobe lighting.
This image was created for a fashion advertisement for a large clothing brand. The goal of this image was to create a bold, striking image to show off the texture of this unique outfit. To get this image, I shot it in the studio with strobe lighting.
For my capstone project, I chose the topic of studying beef production education. I wanted to understand how young adults in urban Alberta perceive beef production and how they are getting educated on the beef industry.
This resource would live online and have an established brand. The brand would give authenticity and recognizability to the resource and help the resource to have a solid basis to grow from.
This web resource aims to be interactive, non-threatening to those uneducated on the subject, and engaging. Illustrations are used instead of real images because my research led me to conclude that real imagery and the thought of meat consumption were reasons people steered away from learning since it was too closely tied to reality. I found that illustrations are more approachable for people uneducated about the beef industry.
Interior page for nutrition.
