Bent River Records Artist Spotlight Event – Branding

Bent River Records Annual Spotlight Event branding and visual identity explores emotion as it connects to music using colour, shape, and typography, in a subtle, suggestive way.
The poster series for the Bent River Records Artist Spotlight 2022 uses bright colours and interesting dynamic forms created through the use of diagonal direction to increase visual interest. Clear, legible type is used to minimize confusion and direct viewers to additional information about the event.
Social Media Posts.
The branded merchandise uses the illustrated forms and the Bent River Records logo to create brand recognition and recall to the spotlight event. The merchandise comes in the forms of stickers, patches, and other small items for attendees to purchase.