Jay
Berg
She/Her
Hello there! I’m a creative designer with an eye for detail, from the beauty of a well-designed subway map, to the artful arrangement of a grocery store’s cereal aisle, to the hierarchy of a good meme. You know, the little things that make life worth living.
I embrace the chaos of the creative process, and there is a touch of madness in my methods. I constantly push the limits of what I can accomplish due to my relentless desire to seek new creative horizons and the non-stop idea engine living in my noggin. Ideas and concepts are constantly in flux until they finally come together to find a unified solution to a problem, just like a magic trick, but with more Bezier curves and fewer rabbits.
Check out my portfolio for an opportunity to say, “Wow! This is great for student work.”
I embrace the chaos of the creative process, and there is a touch of madness in my methods. I constantly push the limits of what I can accomplish due to my relentless desire to seek new creative horizons and the non-stop idea engine living in my noggin. Ideas and concepts are constantly in flux until they finally come together to find a unified solution to a problem, just like a magic trick, but with more Bezier curves and fewer rabbits.
Check out my portfolio for an opportunity to say, “Wow! This is great for student work.”
Art-Tech Fusion: McQueen-Inspired Shoot with 3D Couture
This project presents a high-end editorial photoshoot that pushes the limits of beauty and fashion photography, taking inspiration from avant-garde designers like Alexander McQueen and photographers such as Tim Walker and Nick Knight. I customized, printed, and constructed a 3D neckpiece, did the makeup and propping, and captured a dramatic shot of the model with exaggerated features against a black background. By employing creative styling, dynamic poses, and lighting, the shoot intends to break free from conventional beauty magazine standards and evoke an aura of ominous beauty.
Little Ghost Café: Coffee & Crayons
The goal of the Little Ghost website project was to establish a strong online presence for the brand and promote their unique café experience to potential customers. To achieve this, a vibrant, practical, and enticing design was necessary. Using HTML and CSS coding, the website was carefully crafted to showcase the brand's values and offerings. By successfully building brand prestige through a compelling online presence, the website has the potential to attract more traffic and ultimately increase sales for Little Ghost.
Branding, coding and web development.
Style tile and wireframe.
Mockup of site.
ROYA Album Cover (Bent River Records 2020 Winner)
This record package design project features original illustrations. The designs draw on themes of connection, contemplation, stillness, and motion, with blue aquatic hues and abstract lines evoking flowing water and gusts of air. The visuals and music are tied together using water as a unifier, reflecting water's calming and connective properties.
The jacket is created with organic shapes flowing from one side of the album to the other. The artist‘s name is structured in contrast to the natural contours of the background, with the album‘s title complementing it in a light, elegant typeface.
The insert complements the exterior with reduced text and imagery, creating a light and airy appearance.
Grimm’s Dairy Tales
This project involves creating a visual brand guideline for a hypothetical company: Grimm‘s Dairy Tales, and applying it to three ice cream pint packaging designs. 1920s cartoons inspire the visual identity and use vibrant, playful colours while repeating design elements in each flavour to maintain packaging uniformity. Custom illustrations are a central element in the packaging design, creating unique anthropomorphic characters for each flavour.
