Hi, I’m Melaina Goos. I am a designer who is passionate and has strengths in graphic design, publication, advertising, branding, information, and photography. I find inspiration in my surroundings, nature, travel, peers and other designers. My goal is to continue to become successful in my design work and continue learning and evolving my skills in the field. I love design because it allows me to be creative while communicating visually and breaking down complex information for others to understand. Over the pandemic, I learned to appreciate the little things, learned new design skills, and baked many new recipes.
Opioid Crisis | No One Alone – Naloxone Campaign
This advertising design project consisted of researching a social justice issue in Alberta, researching the topic, branding and creating an advertising campaign. The campaign's objective is to bring awareness to the issue (opioid crisis in Alberta), educate, and inform. The campaign's call to action is for individuals to scan the QR code to learn more about the sign of opioid overdose, how to use naloxone, and where to access naloxone kits in Alberta.
The Wonderful Wizard of Oz – Book Design
This publication design project consisted of designing the book cover and inside of The Wonderful Wizard of Oz. The book's design was inspired by the Arts & Crafts movement with the use of typography on the front cover, and the chapter starts on the inside. The flat illustrations on the cover relate to the various themes and motifs in the book. The colours are bright and contrasting, relating to key themes in the book.
Apothecary Merlot Wine | Branding & Advertising
This advertising project consisted of creating a brand, product, and advertising campaign. The branding and product creation included research of the market, target audience, and creating a brand and packaging. The wine bottle is photographed with apothecary-themed bottles, beakers and dry ice. The photography is used throughout the advertising campaign on a poster, in a magazine and a retractable banner. The product and campaign take inspiration from 1700/1800s apothecaries.
Milk Bath | Beauty Photography
This beauty photography shoot was an on-location shoot with portable flash lighting. Milk and flowers were put into the water to add colour and frame the model’s face. The lighting in the photograph is even and lights the model’s face and milk bath surrounding the model evenly. The bright colours of the flowers and greenery match the striking make-up and lipstick of the model.