Anna
Kraemer
Hello! My name is Anna Kraemer. Photography and other creative forms of expression have captured my attention for years. The Design program has magnified my journey and developed my love for design. I find inspiration from multiple places; other designers & creators, books, movies, music, and my family. I love design because it allows me to express myself with various techniques and support others in expressing ideas and projects. One of my career goals is to work (or contribute) in one of my areas of strength, to refine and improve my skills. Over the pandemic, I focused on my studies, completed two internships, freelance work and visited the mountains several times.
The Griff Redesign
This redesign project was based on one of the articles in the September 2020 issue called The Arts in the Pandemic. Despite the serious nature, the magazine’s overall design and tone was fun, simple, and modern. The overall goal was to create a light flow with the essence of the underlying tones of seriousness, calmness, and the elegance of traditional art forms.
As students, we are serious during our school career, and yet seek relief from the intensity. I wanted to bring a different type of stimulation as a contrast to our academic studies. This was achieved with the combination of statue imagery, vintage (black and white) photos, the old-fashioned frames, the colour choices and the neon “squiggles” that are seen throughout the magazine.
The Small Ship Building Game
This animation project was an exploration of 3D motion graphics in the form of an informative video. The topic chosen for this informative video was Bauhaus Bauspiel or The “Small Ship Building Game” created by Alma Siedhoff-Buscher in 1923. The simplicity of the blocks, that allow children to explore their imagination, was fascinating to me, and I wanted to bring it to life.
The goal of the animation was to educate the viewer about the blocks in a captivating way.
By interacting the camera with the blocks, it allows the viewer to see this game from a child’s perspective, and some of the possibilities they may see in these blocks.
Dear Wormwood, Illustrative Album
This photography project consisted of composing and photographing a reference image for an illustration. My goal was to communicate a mood or concept as a visual representation of a music album. The album chosen was Dear Wormwood by The Oh Hellos. The main inspirations for the cover were one of the songs on the album Soldier, Poet, King and Leonardo Da Vinci’s sketches.
To stay true to the inspiration, the sketches of the hands were kept messy and have minimal shading. Parts of the original photos were brushed in to add depth and modernism.
In addition to my photographs, all of the text was handwritten by myself to keep true to the organic nature of the style. Lyrics of Soldier, Poet, King were added to point to the symbolism of the imagery.
confined. designed. but credited?
This zine was designed for the Feminist Theories and Foundations course (GEND219).
confined. designed. but credited? was created to illustrate the history, or lack thereof, of women in the graphic design profession. This zine explores the contributions of 10 key women to the field of graphic design. Despite oppression and sexism, multiple women achieved professional status as graphic designers.
confined. designed. but credited? was created to illustrate the history, or lack thereof, of women in the graphic design profession. This zine explores the contributions of 10 key women to the field of graphic design. Despite oppression and sexism, multiple women achieved professional status as graphic designers.
Analyzing and comparing the texts The Second Sex by Simone de Beauvoir, and Alms for Oblivion by Ellen Mazur Thomson brings attention to the disparities and struggles of career women. Beauvoir’s comment on existentialism focuses on navigating individualistic thinking with the tension between free will and societal constraints.
Exploring the primary and secondary sources questions the definition of design itself and why the lack of clarity has made it difficult to identify women designers.
