Kennedy Kozak


  • Advertising
  • Branding
  • Photography
  • Publication
Not many 12-year-olds use getting their babysitter’s license as an excuse to design business cards, but I did.

Not many 14-year-olds design book covers on PicMonkey for fun, but I did. It wasn’t until I was four years through my high school’s design program that I realized that design might actually be something I am passionate about. I’m not sure why it took me so long, because, looking back now, design was always the obvious choice. I am driven by energy, curiosity, and communication. I’m always one of the first to offer ideas when there is a problem, especially if there’s a group of people to discuss it with.

As a designer, people center my practice; I love working with a team and throwing ideas onto a whiteboard like there’s no tomorrow. Publication design and photography are some of my greatest passions, especially when I get the opportunity to combine both. Any project that needs me to talk, take a few pictures, and play around in InDesign is the project for me.
Three Towers Golden Ale - Foe
Taking a refreshing approach to interpret a book into design, Three Towers Golden Ale takes Iain Reid’s novel Foe, and turns it into a product that could be between the pages and represent them. There are significant layers to the design, including numerous easter eggs for those who read the novel. Can you spy any?
Groovy Theatre Popcorn - Branding & Ad Campaign
The Groovy Theatre Popcorn project was about developing a brand and product identity from the ground up. Including creating a coordinating 3 part advertising campaign. I chose to develop a cannabis-infused popcorn brand aptly named after 70s slang and the best place to fulfill your munchies.
The Miraculous Journey of Edward Tulane - Book Redesign
I opted to redesign Kate DiCamillo’s Miraculous Journey of Edward Tulane. The imagery and fantastical nature of this novel lent itself to the redesign. “The planets and the fates, and all the stars aligned” to create this whimsical reinvention of a children’s story.
The Griff - Publication Redesign
The duality of being a university student, where youthfulness and professionalism come to a single identity was the design inspiration for this redesign of MacEwan’s student magazine “The Griff.” Bold pops of colour and intersecting shapes dance from page to page, encouraging students to define their own “social” circles.