Kennedy
Kozak
She/Her
Not many 12-year-olds use getting their babysitter’s license as an excuse to design business cards, but I did.
Not many 14-year-olds design book covers on PicMonkey for fun, but I did. It wasn’t until I was four years through my high school’s design program that I realized that design might actually be something I am passionate about. I’m not sure why it took me so long, because, looking back now, design was always the obvious choice. I am driven by energy, curiosity, and communication. I’m always one of the first to offer ideas when there is a problem, especially if there’s a group of people to discuss it with.
As a designer, people center my practice; I love working with a team and throwing ideas onto a whiteboard like there’s no tomorrow. Publication design and photography are some of my greatest passions, especially when I get the opportunity to combine both. Any project that needs me to talk, take a few pictures, and play around in InDesign is the project for me.
Not many 14-year-olds design book covers on PicMonkey for fun, but I did. It wasn’t until I was four years through my high school’s design program that I realized that design might actually be something I am passionate about. I’m not sure why it took me so long, because, looking back now, design was always the obvious choice. I am driven by energy, curiosity, and communication. I’m always one of the first to offer ideas when there is a problem, especially if there’s a group of people to discuss it with.
As a designer, people center my practice; I love working with a team and throwing ideas onto a whiteboard like there’s no tomorrow. Publication design and photography are some of my greatest passions, especially when I get the opportunity to combine both. Any project that needs me to talk, take a few pictures, and play around in InDesign is the project for me.
Three Towers Golden Ale - Foe
Taking a refreshing approach to interpret a book into design, Three Towers Golden Ale takes Iain Reid’s novel Foe, and turns it into a product that could be between the pages and represent them. There are significant layers to the design, including numerous easter eggs for those who read the novel. Can you spy any?
Three Towers Golden Ale - now in a can!
Some design references go beyond what Iain Reid penned in the pages; the 12oz size refers to the 12 times canola was discussed and the 6.1% alcohol volume is a reversal of the 16 times beer was brought up.
Groovy Theatre Popcorn - Branding & Ad Campaign
The Groovy Theatre Popcorn project was about developing a brand and product identity from the ground up. Including creating a coordinating 3 part advertising campaign. I chose to develop a cannabis-infused popcorn brand aptly named after 70s slang and the best place to fulfill your munchies.
Through sketching and word explorations, I was able to broaden my initial concept of cannabis popcorn. This project allowed me to have a lot of fun and think outside of the usual more “serious” tones I had done with previous advertising projects.
“Embrace Your Inner Pophead” through vibrant and psychedelic visuals. Groovy type and layers of colour and texture define this triplet campaign.
The Miraculous Journey of Edward Tulane - Book Redesign
I opted to redesign Kate DiCamillo’s Miraculous Journey of Edward Tulane. The imagery and fantastical nature of this novel lent itself to the redesign. “The planets and the fates, and all the stars aligned” to create this whimsical reinvention of a children’s story.
Each chapter title is accompanied by a hand drawn constellation related to the story. These same constellations are seen on the inner covers and throughout the main cover imagery.
“If you have no intention of loving or being loved, the whole journey is pointless.”
― Kate DiCamillo, The Miraculous Journey of Edward Tulane
The Griff - Publication Redesign
The duality of being a university student, where youthfulness and professionalism come to a single identity was the design inspiration for this redesign of MacEwan’s student magazine “The Griff.” Bold pops of colour and intersecting shapes dance from page to page, encouraging students to define their own “social” circles.
The concept of “social circles” is seen throughout, but mostly featured in the calendar section. Encouraging students to get together and get out.
This social edition of the Griff is colourful and still employs the purple brand that readers have come to recognize as the Griff. Since purple represents wisdom and creativity, the colour is a fitting choice for a university student magazine.
The MindSET Social Emotional toolkit facilitates better social-emotional learning opportunities in childcare environments through a comprehensive toolkit. In this toolkit, there is a guidebook, strategy cards, emotion cards, and routine visuals.
The guidebook has chapters that correspond with each tool and different aspects of social-emotional learning. I Can... We Can... I Feel... and I Do...
The strategy cards are dual-sided. The front side helps young children connect to their behaviour, and the back side offers active strategies that educators can employ in the moment to help navigate challenging behaviours.
The emotion cards and routine cards give any way that children can visually connect with their day. Emotion cards help strengthen their feelings vocabulary, which aids in improved emotional regulation. The visual routine helps children feel more connected with the routine and sequences of their day.
