CHARM Website Redesign & Brand Development

Branding
Publication
User Experience
CHARM creates a supportive campus environment that assists in the reduction of harms associated with high risk behaviors for staff and students at MacEwan University. They required a new website and overall user experience for MacEwan members that need a quick, easy, and reputable way of accessing harm reduction resources and life-saving information about Naloxone.
Comprehensive brand guidelines document for getting current and new CHARM members familiarized with the rules of the brand.
CHARM’s printed asset, “My Wellness Workbook,” redesigned using the newly established brand guidelines.