Riley Hildebrandt


    Graduating with:
  • Degree
  • Branding
  • Advertising
  • Motion Graphics
My name is Riley Hildebrandt, and I was born and raised in Edmonton, Alberta. Before entering the Bachelor of Design Program, I obtained my Bachelor of Commerce Degree from Macewan, majoring in Marketing. This connection between design and marketing is where I find the majority of my inspiration, as they pair exceptionally well together. Understanding how a piece of media connects to the end-user through visuals or other means fascinates me. My goals in the near future are to improve and develop my skill set through work experience or online classes to become a more well-rounded designer.

Burrard Brewery - Branding & Packaging Design

The brief for this project was to create a visual identity system for a fictitious craft beer company near Vancouver, British Columbia, called Burrard Brewery.

The deliverables consisted of developing a logo and brand guidelines, with three cohesive product names with packaging design.

Driving High - Social Awareness Campaign

This project’s outcome was to develop an advertising campaign to increase social awareness of an issue local to Edmonton or the Alberta Region.

With the recent legalization of marijuana in Canada, an increased awareness of the dangers of driving high was the campaign’s direction. Utilizing puns and the visuals of smoke to directly connect with the younger demographic.

99.9 FMJ FM - Radio Station Branding

This project consisted of developing a radio station branding that caters to three different genres of music. We, as a group, were given the genre of metal, which was broken down into classic, thrash, and doom. The name, 99.9 FMJ FM, was derived from a type of ammunition related to military and firearm combat, which has strong ties to metal music.

This project was a collaborative effort with Alyshia McDonald and Cole Lockwood.

This Accident of Being Lost - Poster Series

This poster series for the book of the year, This Accident of Being Lost by Leanne Betasamosake Simpson, communicates the female protagonist's struggle with her lover. The visuals and quotes on the posters summarize her feelings through the story and the progression from feeling trapped to breaking through with her lover.

Photographs were taken, then the typography was digitally added on top to give the feeling they are inked into the fabric.

Albertan Projects - Website Redesign

Albertan Projects mission is to help change the world by delivering high-quality, sustainable projects. They focus on delivering expert quality green building and renewable energy projects to help clients go green and become more environmentally economical. 

The objective for the client was to redesign the company’s website. Updating the content and refreshing visuals to bring it up to speed with modern website design.