DesignersLiam Macgregor
My capstone started as an exploration of the effects and perception of sustainable messaging in advertising in the fashion industry. Based on feedback during the DESN410 process, the direction changed into a speculative design project that serves to educate and create conversation surrounding the potential impact of fast fashion and greenwashing, as well as our toxic consumption habits in a future 100 years from the one we find ourselves living in. These speculations manifest as 3 postcards showcasing three different environments within this future.
Postcard showcasing an abandoned home from a time before residents were forced into Megacities.
Postcard showcasing an array of synthetic oxygen machines.
Postcard showcasing early results of the revival of the atmosphere.
