John
Naboye
I'm a creator and observer who likes to venture into multidisciplinary settings, allude to cultures in design, and explore creative possibilities. Besides the internet, history, and music, I find inspiration through those who encourage me to be my best every day.
I'm ambitious in starting a studio one day, but I'm also intrigued by grad school due to my interests in sociology, geography, and city planning. Since design exists in all aspects of society, I hope to bring these interests into my practice one day!
Over the pandemic, I took many sociology classes, built a PC, and learned to DJ!
I'm ambitious in starting a studio one day, but I'm also intrigued by grad school due to my interests in sociology, geography, and city planning. Since design exists in all aspects of society, I hope to bring these interests into my practice one day!
Over the pandemic, I took many sociology classes, built a PC, and learned to DJ!
Karilagan Dance Society Rebrand Concept
The Karilagan Dance Society is a Filipino-Canadian dance group. The goal of this rebrand was to modernize the identity while staying true to the cultural roots.
KDS tells folk stories through performing arts. As a way to pay tribute to the Philippines’ rich cultural history, the identity ventures into the Baybayin script, which is an ancient script used in traditional Tagalog domains. The symbol used in the logo is the Baybayin letter for “Ka.”
KDS tells folk stories through performing arts. As a way to pay tribute to the Philippines’ rich cultural history, the identity ventures into the Baybayin script, which is an ancient script used in traditional Tagalog domains. The symbol used in the logo is the Baybayin letter for “Ka.”
Here’s the breakdown of the logo, along with several logo lockups. “Karilagan” means “magnificence” in Tagalog. The circle surrounding the “Ka” represents a sun, a traditional symbol of magnificence to all Filipinos.
Here is some apparel for the dancers that can be used during practices or trips. The distinguishable logo on the backside helps the parents/adults find their children if they are lost at a performance or a trip.
More collateral! Business cards for the directors and basic stationery for communicative purposes.
The process work for the logo. Started with refreshing their current identity, but shifted gears and headed towards the final identity.
CRUX ‘19 Congress Concept
Crux '19 is a conceptual congress in Amsterdam that focuses on the topic of information technology.
Amsterdam is a historical European city, known for its artistic heritage and iconic streetscapes. Throughout these streets are the city's iconic Saint Andrew's Crosses. The whole visual system for Crux '19 alludes to these Xs. The goal with this identity was to realize an information technology event while also paying homage to the city of Amsterdam.
Amsterdam is a historical European city, known for its artistic heritage and iconic streetscapes. Throughout these streets are the city's iconic Saint Andrew's Crosses. The whole visual system for Crux '19 alludes to these Xs. The goal with this identity was to realize an information technology event while also paying homage to the city of Amsterdam.
The posters take on a minimalistic approach, utilizing the brand elements in a distinguishable way. The poster on the right can be interchanged with other images (as shown in the first photo), giving the event some flexibility and the ability to create user-generated content from guests. “Welcome to CRUX ‘19” in Dutch adds a sense of locality to the event.
The tote bag takes on a further reductive approach only using two colours, which is intended to help the screen printers efficiently produce these bags for the masses. The landing page was designed to be simple, intuitive, and engaging. It was also designed with motion in mind.
The passes use the brand elements to create a system to categorize visitors.
A glance at my original process. I began looking for symbols relating to Amsterdam, which lead me to find a name with the letter “X” in it. I continued to develop the identity through detailed refinements, a graphic toolkit, and colour selection.
Inflation, Explained
“Inflation, Explained” is about the loonie’s change in value over the years and its effects on the economy.
The goal of this project was to take pre-existing assets (provided by Matthew Satchwill), a storyboard, and a voiceover (narrated by Jordan Bloemen) to create an explainer video. Using only these craft-like assets simulated a studio-like setting where my role was to be an animator, not a designer. The video focuses on pacing, motion, transitions, and sound.
The goal of this project was to take pre-existing assets (provided by Matthew Satchwill), a storyboard, and a voiceover (narrated by Jordan Bloemen) to create an explainer video. Using only these craft-like assets simulated a studio-like setting where my role was to be an animator, not a designer. The video focuses on pacing, motion, transitions, and sound.
This is the storyboard created by Matthew Satchwill. We were given the liberty to play around with visual elements and transitions, but the narrative had to stay true to the script.
What’s Inside the Earth?
The Earth's layers are often shown in a complex, highly-detailed manner. However, we don't really know what the insides of the Earth look like. In addition, most breakdowns found online or in textbooks either seem too complex to absorb or too bland to take seriously. Challenging these ideas, I created a middle-ground that is reductive and digestible yet fun and informative.
The deliverable for this project was a large poster, but I also made it into an Instagram-friendly carousel as an alternative for digital viewing.
Here’s a look at the carousel as a whole. In these slides, viewers can see the poster’s digestible content up-close on their screens. Amazingly, this post got over 13,000 impressions and 225 saves, a jump from the usual interactions I get.
The process work revolved around many grids, spheres, and iterations. It was tough to conceptualize this complex process initially, but after finding the visual direction it was smooth sailing from there.
Honouring Cultures in the Community: Educating and Celebrating the #UncoverOliver Campaign
We are working with Oliver Community League (OCL) in promoting and educating the public about the #UncoverOliver Campaign.
The goal of our capstone project was to further build momentum for their social campaign and engage the public in a digestible manner. From our research, we decided on a deliverable that could fit within the scope of the OCL and our timeline. This deliverable is an explainer video that could be released alongside important announcements relating to the campaign. The video and the social media content aim to reach not only the Oliver population but also the whole city and beyond.
The social media posts would highlight the progress OCL has made throughout their campaign and future announcements they have in their timeline.
Overview of our research in DESN410 in the Fall. We researched into finding what people think about community and culture. To do this, we engaged in several focus groups, as well as a cultural probes-like study that gave us greater insight into Oliver resident’s perception of their community.
Overview of the pre-production phase throughout DESN415. Began outlining a story with the storyboard outline, followed by the writing of the script, and finally, the execution. We collaborated with talented people throughout this time, including our voiceover artist, Hunter Cardinal, and our musician, Joselito II De Los Angeles.
Here’s the initial storyboard of the video. It gave us a foundation to build on as we continued developing and refining the story, script, and animation.
