Angel
Poon
Hello hi, I'm Angel!
I'm a graphic designer born and raised in Edmonton, AB. I find inspiration in the things that bring me joy, like my family, friends, and nature! I love bright colours and simplicity and strive to create things that are functional and make people smile. Over the last four years, design has connected me with a beautiful community of empathetic, creative problem solvers. Following graduation, I am enthusiastic to continue to help foster and grow this community. Over the pandemic, I learned how to crochet, and I got a puppy!
I'm a graphic designer born and raised in Edmonton, AB. I find inspiration in the things that bring me joy, like my family, friends, and nature! I love bright colours and simplicity and strive to create things that are functional and make people smile. Over the last four years, design has connected me with a beautiful community of empathetic, creative problem solvers. Following graduation, I am enthusiastic to continue to help foster and grow this community. Over the pandemic, I learned how to crochet, and I got a puppy!
Jo͞os Branding
Jo͞os is a Canadian juice company whose mission is to inspire young children and families to live and maintain a healthier lifestyle, starting with a more nutritious diet. The name Jo͞os originates from the phonetic spelling "juice." It is simple to read and pronounce, just like their natural ingredients. The logo reflects the company's fun and energetic vibe while maintaining a family-friendly appearance through clean lines, a bright colour palette, and rounded edges.
The company’s logo and colour palette based on their 5 available juice flavours.
An example of how the company’s branding can be applied to their stationery packaging.
Process sketches and ideations! Including notes from my instructor, classmates and myself. The final wordmark truly transformed through its development.
Meiosis - Sex Cell Reproduction Explained
Challenged in my information design class to illustrate a complex process, I combined my biology interests with my love of illustration and design. The result? A visually engaging and educational resource for students explaining the complex process of sex cell reproduction, AKA Meiosis!
Featuring a spread near the beginning of the book, the teal page glimpsed includes an overview of the entire process before breaking the complex process step-by-step in the following pink pages. I used bright colours to create engaging illustrations and playful language to keep the scientific verbiage more relatable.
This spread appears near the end of the process of Meiosis. To differentiate between Meiosis Phase I and Phase II, I used different coloured backgrounds (pink VS purple). As previously mentioned, the progress bar at the bottom of the pages helps readers navigate the information presented chronologically.
An additional educational resource included in the book includes this anatomical breakdown of a eukaryotic cell. The addition of this spread is to further the reader’s understanding of all the mechanisms and moving parts at work within the cell.
Netflix Sports Advertisements
For my advertising design class, this purpose of this project was to take an existing brand's visual identity, and create a campaign that introduces it into a new market.
Designed within Netflix's distinct brand voice and visual identity, Netflix Sports combines sports broadcasting and Netflix streaming services.
Designed within Netflix's distinct brand voice and visual identity, Netflix Sports combines sports broadcasting and Netflix streaming services.
One of the challenges of this project was ensuring that Netflix’s brand was clearly portrayed across a variety of different mediums. This image showcases Netflix’s branding clearly on a large billboard.
An example of what a Netflix Sports advertisement would look like on a billboard located on a public street.
A look into some of the research that was conducted to ensure that I was familiar with Netflix’s brand and strategy before diving into the creative work.
Canadian Blood Services - Rhetoric Posters
This project's goal was to align ourselves with a non-profit group in the city and develop a series of communication materials that encourage volunteerism.
The largest challenge was to remain as authentic to the client (non-profit group) while also successfully exploring the three modes of persuasion (ethos, pathos, and logos) combined with the rhetorical devices provided.
The largest challenge was to remain as authentic to the client (non-profit group) while also successfully exploring the three modes of persuasion (ethos, pathos, and logos) combined with the rhetorical devices provided.
Each poster focuses on a different mode of persuasion. This poster’s focus was Ethos, the ethical appeal meaning to convince an audience of the creator’s credibility or character.
This poster’s focus was Pathos, the emotional appeal meaning to persuade an audience by appealing to their emotions.
This poster focuses on Logos, the appeal to Logic. Logos aims to convince audiences through the use of logic or reasoning.
Family Matters: There Is No Normal
I partnered with Crystal Vanier, Marguerite Watson, and The Vanier Institute of Canada to answer: How might my design research help educate individuals on the changing norms of family dynamics and their inaccurate portrayal in the popular culture and media?
The results? A children’s book with activity pages and an Instagram social media campaign!
Want to know more about this project? Check it out on my website!
This features one of the many spreads within the completed book. Each spread features a unique family type (non-nuclear family).
Children are encouraged to colour the puzzle pieces and cut them out to be reassembled on this activity page. Each of the characteristics within the pieces are responses that survey participants deemed most important for a family to encompass.
This Instagram mockup showcases an example of how our social media campaign rollout might look. Content for posts includes quotes from families, family portraits, and family illustrations!
