Family Matters: There Is No Normal

Designers:Angel Poon

I partnered with Crystal Vanier, Marguerite Watson, and The Vanier Institute of Canada to answer: How might my design research help educate individuals on the changing norms of family dynamics and their inaccurate portrayal in the popular culture and media?

The results? A children’s book with activity pages and an Instagram social media campaign!

Want to know more about this project? Check it out on my website!

This features one of the many spreads within the completed book. Each spread features a unique family type (non-nuclear family).
Children are encouraged to colour the puzzle pieces and cut them out to be reassembled on this activity page. Each of the characteristics within the pieces are responses that survey participants deemed most important for a family to encompass.
This Instagram mockup showcases an example of how our social media campaign rollout might look. Content for posts includes quotes from families, family portraits, and family illustrations!