ModuFlip is a modular, card-based toolkit that helps designers move from “blank page mode” to concrete ideas with a bit more ease and a lot less guesswork. Each session starts by drawing from three core decks—Prompt, Audience, and Theme—to quickly build a clear, contextual design brief that offers structure without locking you into a single solution. When you are ready to push your thinking further, you can add modifier decks like Process (solo), Team (group), and Creative Challenges to shift your usual habits, introduce new constraints, or bring others into the ideation process. Designed for new to intermediate designers, ModuFlip supports different ways of thinking and learning, and works equally well for quick solo sketching sessions, studio classes, or collaborative workshops.
Independent Project
The logo iteration process for ModuFlip's primary logo mark. The final result uses a slightly off-kilter square to frame the product name.
A basic overview of ModuFlip's branding system, covering primary logo outcomes, slogan, colour palette, and chosen typefaces (including a custom-made font for the logo).
The iteration process for ModuFlip's card face and back designs. Shown are early iterations and sketches before refinement.
Samples of final designs for card backs, quick start guide, and product suggestion reference list. Users can use the product list as a quick way to think about possible design outcome formats.