Hannah
Steffes
Hannah
Steffes
She/Her
Experimental - Innovative - Detailed - Collaborative.
With a life-long passion for the creative arts, I strive to identify problems, experiment with solutions, and express imaginative ideas in unique ways. Throughout my journey in MacEwan’s Bachelor of Design program, I have discovered my passion for branding, photography, and publication design. As I move forward in my graphic design career, I will be searching for opportunities to explore, learn, develop, and communicate ideas to others. I also look forward to being part of a collaborative team which utilizes members’ strengths to overcome design challenges and promotes both personal and team growth.
With a life-long passion for the creative arts, I strive to identify problems, experiment with solutions, and express imaginative ideas in unique ways. Throughout my journey in MacEwan’s Bachelor of Design program, I have discovered my passion for branding, photography, and publication design. As I move forward in my graphic design career, I will be searching for opportunities to explore, learn, develop, and communicate ideas to others. I also look forward to being part of a collaborative team which utilizes members’ strengths to overcome design challenges and promotes both personal and team growth.
Projects
Northern Dawn Brewery - Product Packaging
This project consisted of designing beer packaging and a unique brandmark.
Digital illustrations showed various mountain landscapes and images reflecting the flavours one would expect to taste in each beer. The brand Northern Dawn Brewery’s logo consisted of a rising sun as it represented the company’s adventurous and energetic personality.
Digital illustrations showed various mountain landscapes and images reflecting the flavours one would expect to taste in each beer. The brand Northern Dawn Brewery’s logo consisted of a rising sun as it represented the company’s adventurous and energetic personality.
Attitude - Fashion Photography
This fashion photograph was shot in a studio space with a neutral background. The project involved selecting a suitable model, her wardrobe, hair design, and make-up to best reflect the brand of a fictional magazine called “Attitude.” The bat prop and the confident model pose communicated a rebellious attitude to viewers. Adobe Lightroom was used to refine the image and create more visual interest.
EliteXpressions Sketch+ Premium Sketchbook
For this project, a brand within an existing product category was created. After completing research and determining a target audience, a brand and advertising campaign for EliteXpressions Sketch+ Premium Sketchbook were designed. A physical mock-up of a turquoise leather-bound sketchbook with a locking closure and tracing paper inserts was developed. These product features reinforced the company’s commitment to preserving the artist’s work.
Enlightenment - Dust Jacket Redesign of FOE
This project involved a dust jacket redesign of Iain Reid’s novel Foe, which was MacEwan University’s Book of the Year in 2020-21. The process of compositing and digitally manipulating images available in the public domain was used. A vignette of darkness surrounding the eye and the night sky appearing in the pupil conveyed a key character’s feelings of isolation in an unfulfilling marriage and a desire for freedom.
