Quinton
Wong
I’m a multidisciplinary designer eager to expand my knowledge and create meaningful work. I strive to design with intention and through moments of introspection. My inspiration comes from an amalgamation of cultures, experiences, and people; however, it’s the community around me that keeps me grounded and motivated. Over the pandemic, I fostered my health and wealth through my pursuit of mastering Japanese cooking and exploring Edmonton on my dad’s old cycle, film camera in hand. Upon graduating, I look forward to providing value to companies and products that will enrich people’s lives.
Gemini Bridal Rebrand
Gemini Bridal is a locally-owned retailer of formal wear that offers quality and quantity in their vast selection.
The goal of this rebrand is to embody grace and unity. The abstract monogram aims to mimic the flow of a dress, resemble an undone suit tie, or symbolize a ribbon “tying the knot”. Within the logo exists a subtle nod to the gemini horoscope through the mirroring effect the “g” has on the “b”.
The goal of this rebrand is to embody grace and unity. The abstract monogram aims to mimic the flow of a dress, resemble an undone suit tie, or symbolize a ribbon “tying the knot”. Within the logo exists a subtle nod to the gemini horoscope through the mirroring effect the “g” has on the “b”.
The stationary package shows off the coral pink and lush teal colour palette which breaks away from traditional colourless molds of formal events.
Targeting a primarily younger demographic the look and feel aims to be vibrant enough to excite graduation dress shoppers but subdued enough to be suitable for any formal event customer.
The new logo can be applied to a variety of collateral as shown on a dress tag at a small scale.
Overall, this logo represents the best of both youth and sophistication in its form and function. The logo is versatile and dynamic as black and white, coloured, or monochromatically in the coral or teal.
This project did become real and led to dropping of “bridal” in its name as a solution agreed with the client to move away from just being a bridal shop as they encompass much more.
Waggytails Website Redesign
Waggytails is a family-owned doggy daycare which offer a variety of other services to keep dogs healthy and happy.
The goal for the website redesign was to create a more friendly and inviting website with a focus on reworking the registration process.
The goal for the website redesign was to create a more friendly and inviting website with a focus on reworking the registration process.
The homepage is restructured to better highlight all the services they offer and in order of speciality. For greater reputability, testimonials and a social media feed was built in so users could get a better feel of Waggytails.
Within the interior pages of the website, the expanded colour palette was used to brighten up the content along with the dog toy motifs. Comforting users that this is a playful environment where their dogs can have fun!
Addressing the biggest issue of the site, the registration process was overhauled to become something more digestible and reduce decision fatigue. Every answer impacted the set of questions so that only the relevant ones appeared afterwards. Throughout each step, a timeline was viewable and a summary of answers allowed editability if they needed to come back to anything. Pet verbiage was considered and hyperlinks to pages with more information on these were included.
Ryori Matcha Infographic
Ryori is a fictional japanese tea house brand that aims to make matcha more accessible to everyone.
This matcha infographic helps educate the masses on the meticulous journey of matcha and how to make a cup of matcha tea.
This matcha infographic helps educate the masses on the meticulous journey of matcha and how to make a cup of matcha tea.
The style of the infographic is made to be reductive and minimal in nature. This is to embrace parts of wabi sabi, but brought to the modern world in a web infographic.
In this project, I also saw the opportunity to repurpose a logo mark that I had previously created to inspire the work done here.
Toxic Masculinity Campaign
The goal for this campaign is to show the scarring effects of toxic masculine phrases that many of us commonly endure and to advocate for men to reach out for help.
We as a society need to shift our stoic ideals represented by the statues, and learn how we can heal from the scarring nature of the toxic masculine phrases that carve into us daily.
We as a society need to shift our stoic ideals represented by the statues, and learn how we can heal from the scarring nature of the toxic masculine phrases that carve into us daily.
This is an example of a social media carousel in response to “boys don’t cry” in an effort to express the unhealthy suppression of emotions that boys and men are conditioned to do. The scaring and crack alludes to the idea of men finally “cracking” under the anxiety and depression that may be a factor of a greater suicide rate when they don’t reach out for help.
This is a billboard example of a response to the phrase “be a man” and the efforts men try to appear tough or hardened. In turn, this can be detrimental to expression of one’s true self which can lead to elevated anger and violence over many years of suppression.
Finally, an example of a response to “fight like a man” continues to advocate that you don’t need to fight these battles alone. Altogether, the juxtaposition of the cold stone statues with the soft baby blue aims to bring out comfort and inner fragility behind the hard exterior men try to front.
Honouring Cultures in the Community: Educating and Celebrating the #UncoverOliver Campaign
We are working with Oliver Community League (OCL) in promoting and educating the public about the #UncoverOliver Campaign.
The goal of our capstone project was to further build momentum for their social campaign and engage the public in a digestible manner. From our research, we decided on a deliverable that could fit within the scope of the OCL and our timeline. This deliverable is an explainer video that could be released alongside important announcements relating to the campaign. The video and the social media content aim to reach not only the Oliver population but also the whole city and beyond.
The social media posts would highlight the progress OCL has made throughout their campaign and future announcements they have in their timeline.
Overview of our research in DESN410 in the Fall. We researched into finding what people think about community and culture. To do this, we engaged in several focus groups, as well as a cultural probes-like study that gave us greater insight into Oliver resident’s perception of their community.
Overview of the pre-production phase throughout DESN415. Began outlining a story with the storyboard outline, followed by the writing of the script, and finally, the execution. We collaborated with talented people throughout this time, including our voiceover artist, Hunter Cardinal, and our musician, Joselito II De Los Angeles.
Here’s the initial storyboard of the video. It gave us a foundation to build on as we continued developing and refining the story, script, and animation.
