Kerry
Ho
Hi, I'm Kerry! I’m from Edmonton, Alberta and I grew up speaking Cantonese, making English my second language. Speaking two languages also means that even my dog is bilingual! For me, inspiration comes from my reflection of personal growth. It’s like the journey of the ideation process in finding that one spark! My career goal is to positively impact people by creating designs that will make people hold a deeper personal connection. I love how branding and user experience design creates an emotional experience for people, showing how empathetic designers can be. Over the pandemic, I learned how to crochet clothes for my dog Bubble and her doggie friends!
Multimedia Art Symposium 2019
Multimedia Art Symposium 2019, held in Montreal, includes various artistic forms like art installations, music, film, and fine art. The symposium’s branding is an abstraction of Montreal’s clover-shaped logo and the reflection of multimedia arts through objects like a film strip, paint pans, audio levels, and a paintbrush. The clovers reveal heart shapes that express people’s passion and putting their hearts in their art form.
These badges for the symposium are organized through primary colours and a secondary colour. The pattern on the badge utilizes the logo clovers and the line strokes that reflect rhythm, art installations, and audio levels.
MAS 2019’s landing page and mobile layout feature a countdown and a call-to-action button to register.
MAS 2019’s poster utilizes photography of different types of multimedia art forms and the pattern from the logo elements to create structure and liveliness.
The process for MAS 2019 features ideation of logo, poster, and variation of the website, as well as a graphic system.
Ahlo
Ahlo is a beverage company that provides consumers with hydration and health benefits from aloe vera. Aloe vera juice drinks contain the succulent plant of aloe vera which includes the clear flesh pulps in the drink. The company name “Ahlo” plays on the idea of the “ah” sound which connects to the refreshing hydration concept that aloe vera provides.
The brand identity for “Ahlo” reflects the concept of hydration from aloe vera plants. The colours green and blue are used to allude to the aloe vera plant and water. The typeface “Asap” reflects the cleanliness and curved nature of water droplets with the typeface’s subtle rounded corners. The logo is an abstract and simplification of the aloe vera plant that sits inside the water droplet. The aloe plant inside creates continuity as the element is divided out of the droplet.
The label design system creates flexibility in packaging. As the company grows in flavours, it allows the different combinations of sliced fruits to be displayed. The line art pattern on the label is shown in various sizes and orientations, reinforcing the company’s playful nature. Each beverage name in “verah” reflects the company name and plays on the refreshing “ah” sound as it is in green.
The stationary package utilizes the label design elements with all of the fruits combined to create a pattern. The letterhead and business card use the fruit pattern, which is applied uniquely on each piece.
The process for Ahlo features ideation of logo, label design, and a graphic system tool.
Netflix Scheduled Download
By creating a new creative feature on Netflix, schedule download allows the user to be more efficient and on the go. Currently, Netflix has smart downloads that automatically download the next episode, or the user will have to download each episode manually. The schedule download feature allows the user more flexibility when episodes will be downloaded and how much watch time they desire.
The process behind developing this new feature includes UI flow, brand identity, sketch ideation, low fidelity, user journey, and paper prototype.
Positive Note
Positive Note uses augmented reality to improve users’ socio-emotional well-being by spreading positivity. Positive Note allows people to send and receive positive notes as this ensures a community where people feel more connected and valued through positivity. Sending and receiving positivity helps improve mental health and stress as it allows users to cope better with stressful situations and think more optimistically.
The process includes ideation, reading concept maps, requirements charts for different commands on the app and refinements.
Heartstrings Identity Rebrand
We worked with Heartstrings Jewelry to envision a potential brand for the future of the company. The total rebrand includes the redesign of their logo, website, and packaging. We identified issues with the company’s branding relating to clarity and cohesiveness regarding their eco-conscious mission and market. By strengthening the branding of Heartstrings Jewelry, consumers will better understand the brand’s products and eco-mission. With our final outcomes, the company’s mission statement is better recognized by finding a balance within three different niche markets of Heartstrings Jewelry.
The logo embodies elegance and classy nature that reflects Heartstrings’ jewelry pieces. The ambiguous shape reflects the musical side of the company, where it alludes to a treble clef and the shape of the body of a guitar. The logo also reflects the jewelry and eco-friendly side in how it is a shape of an earring and the organic movement of guitar strings. The colours and sans serif work to create balance and overall matches the company because of its neutral tones.
The inspiration behind the packaging design comes from Heartstrings’ jewelry pieces in how geometric they are. The design on the lid reflects the abstract pattern from the website with an added illustration of dainty leaves and tiny buds. Inside the lid, a short message reads: "The new beginning of refined guitar strings that once created beautiful music with love and passion.” The message on the lid connects better with the roots of repurposing the strings and reflects the company’s eco-mission.
The other packaging design comes in a rectangular box. We decided to choose a thinner box versus a traditional bulky box with the mockups to produce less waste for the environment.
