Jenelle
LeBlanc
I am a designer, piano player, and wine-enthusiast. The inspiration for my designs often comes from books and magazines, or days spent in the mountains. I aspire to work in advertising and branding because I’m passionate about helping people start up their businesses. I love design because it crosses so many disciplines, and taking ideas from concept to reality is so rewarding. Over the pandemic, I got an iPad to practice illustration and watched a lot of Grey’s Anatomy.
ACE Student Workshop | Zebra Child Protection Centre Campaign
In this ACE workshop, I worked with a team to create a 6-month awareness campaign for the Edmonton Zebra Centre. Emily Keating mentored our project. My teammate Hayden Koch was responsible for copy-writing, and I was responsible for the design. We worked together on the strategy. The goal of this campaign is to “increase awareness that the Zebra Protection Centre is a safe and supportive space in the Edmonton community & increase education within the Edmonton community about responding to and reporting incidence(s) of child abuse.”
This colouring sheet is sent to elementary school teachers to print out and use as a craft in their classroom. Teachers are encouraged to use this craft activity alongside a lecture explaining the Zebra Centre. The image of the zebra toy with the collar shows the application of the craft.
These donation cards are for events and banquets. They are placed on tables to encourage guests to consider donating.
This is a mini Zebra Pop-Up Centre. Since the Zebra Centre is a private and secure place, it is best to show the public what the Zebra Centre is by bringing the Zebra Centre to the public. The Pop-Up Centre can go in various malls across Edmonton. We hope our audience will gain a deeper understanding of the Zebra Centre’s purpose by seeing this scaled-down version.
Park Valley Pool Rebrand
This project is a hypothetical rebrand of Park Valley Pool. Park Valley Pool is a community-based pool with a focus on family, kids, and recreation. This rebrand is fun and colourful to appeal to kids. The logo is evocative of fun summer days spent in the water. Hand-painted, acrylic details are reminiscent of kids’ crafts.
This logo uses the sun and waves to represent a fun day at the pool. ‘Park’ is emphasized because of its playful connotation. This logo uses Josefin Sans as its typeface.
This water bottle can be sold as merchandise and given to children’s swim teams to use during practice and swim meets.
This is a reusable admission wrist-band for year-long members of the swim club.
Since Park Valley Pool is a children-focused swimming pool, stickers are perfect for swim instructors to reward kids after a great practice day at the pool.
CS21 Conference Identity
CS21, Culture and Sport Interchange, is a hypothetical gathering at the Edmonton Convention Centre. It is a place where academics and sport leaders can talk about the dynamic relationship between culture and sport. At the root of culture and sport are people and their identities. This fundamental idea is in the illustration, where people from different sports and cultures pass their knowledge, in the form of circles, to one another.
These name tags leave space for attendees to write down their favourite sport. This is an opportunity for a conversation starter.
Banners to direct attendees.
Custom coffee cups for the event’s coffee station.
Shirts to distinguish volunteers.
Fitbit Hypothetical Catalog
This project uses Fitbit’s established brand to make a new catalogue that features its products. Spreads for the watches include descriptions, features, colour options, price and battery life. Photos and copy provided by Fitbit.
Special features specific to each watch are highlighted.
Full bleed images allow the reader to admire the product’s details.
This spread details the two scales Fitbit sells, Aria 2, and Aria Air.
This page helps the reader compare all the different types of Fitbits to see which one best matches their activity, lifestyle, and price range.
