Isabelle
Houle
I am Isabelle Houle, a graphic designer born in Edmonton, AB. I find inspiration in my surroundings, the people I meet, and the work of other creatives. My career goal is to grow as a designer by facing challenges, getting out of my comfort zone, and trying new things. I love design because it allows me to turn ideas into creations. The idea of seeing my own work out in the real world is very motivating to me. Over the pandemic, I started doing yoga, and I learned more about how to put myself out there as a designer.
Information Design Conference
This project shows the design process and final pieces for the corporate identity of an information design conference. This includes a poster, a logo, and some lanyard passes. The idea was to represent the conference in a unified series of items that would help promote the event. The process included lots of sketching and ideation before coming up with the final design.
This is the poster for the event. The poster uses the main two colours to separate the information. Some of the elements in the poster help to guide the eyes to important information. By excluding unnecessary information, the poster looks clean and uncluttered. The white space allows for the information/text to breathe, so the audience can easily read through the poser.
These are the lanyard passes for the event. They use two variations of the main two colours to separate the different types of guests, so that people can identify others using the colours instead of having to get close to read everyone’s pass. The passes use different elements and textures that appear in the other pieces to represent the event and stay cohesive all around.
Information Design Poster: Carbon Emissions
This project’s goal was to organize a large amount of information into an easy-to-read information poster. My strategy was to use colour-coding to link the different information together. I also wanted to use some white space to allow each part to breathe and stand out on its own. Thin lines were used to reduce visual clutter and look more minimalistic as the map itself uses a lot of solid, filled-in shapes.
This is the process-work for the poster. The process included a few different versions to try and figure out what would work, and what would not work. Ultimately, the process helped me reduce the amount of visual clutter and find the appropriate spaces for each diagram and portion of informational text.
Khashab Home Furnishing Corporate Identity
This project’s goal was to design the corporate identity for a chosen fictional brand. I had to choose a name that would best fit the company’s products, natural home furniture, and design the most appropriate identity to represent it.
This is the final wordmark. Using the ‘K’ in the name Khashab. I shaped it to look like the branch of a tree that would also represent the roof of a home. The olive green acts to represent the natural aspect of the company, while the purple acts as an accent colour to brighten the identity and give it more character.
This is the stationery set. I decided to keep it quite simple, because the brand is all about minimalist natural design. I put more emphasis on the natural aspect by bringing out the branch and leaf into the envelope and letter paper, as well as the leaf on the business card. The colours are light, so that it does not distract you from the important information, while still showing the company’s identity.
This is the process-work. The process involved a lot of sketching and ideation. Different colours, typefaces, and use of the letters helped me get to the final product that represents the brand the best.
Gold Panning
This is a video of my dad gold panning. The goal of the project was to conduct an interview with someone about a specific topic. I chose to interview my dad about his gold panning hobby, because it was something I personally found very interesting. I spent the day with him filming every step of his process while asking him some questions about his hobby.
This is the storyboard I used to help with filming and editing. I planned out how I wanted the film to look like in the end, used it to figure out how much I needed to film, and how I should edit the different clips together. I used Final Cut Pro to edit and used a Nikon camera as well as a DJI Ronin camera gimbal.
Fruitful
Fruitful is a productivity app designed for university students who tend to procrastinate often. The name, Fruitful means to produce good or helpful results. With this app, I wanted to provide a tool for students to manage their projects in order to complete them on time using an intuitive to-do list.
These are the main pages that would be used the most: The home page, where you can see previews of different information from different features; the daily to-do list which the app would make for the user depending on the various due dates for each assignment; a calendar to input all assignments; and a profile page to see previous data.
This is the breath feature. When a user starts an assignment, the app will ask the user how stressed they feel. Depending on how stressed or anxious the student is, the app will make the user take a certain amount of deep breaths to calm down. This helps students feel less anxious about their assignments.
