Dania
Verhagen
I was born and raised in Sherwood Park, AB. I gain inspiration from my Norwegian family members with their creative and artistic backgrounds and have shaped me into who I am today. I love minimalism and clean design, which ties back to my cultural background, and I aim my designs to build stories and connections with people. Over the pandemic, I pursued many personal projects such as tie-dye clothes and painting.
Information Graphic Poster
This poster portrays a hierarchy of tables, graphs, and maps organized to showcase information based on climate change.
This poster portrays a hierarchy of tables, graphs, and maps organized to showcase information based on climate change.
My process includes sketches, ideations brought to life on Illustrator, and creating layouts which includes a few refinements to finalize the poster.
Identity System: Chemical & Food Engineering Symposium
The overall look and feel of the brand identity “Chemical and Food Engineering Symposium” has a modern minimalistic approach relating to both food and chemistry. The identity includes a wordmark, poster, conference passes, and website landing page layout.
The wordmark has an abbreviation of CFE to create an identity, and the green adds a pop of interest, which relates to the topics. The motif is ambiguous and represents both a chemical compound and a honeycomb structure.
The poster plays with the logo motif and brings it to life, but looks like the shapes are being
processed/engineered and adds more visual interest. There is imagery within some of the
shapes which relate to either food, chemistry, or the engineering process. The entire poster
plays with the same colors as the logo, and the charcoal background helps make everything pop.
The passes also play with the processed geometric shapes, with orange and green as their main colors, and neon pink and yellow for the other passes which suit well as an entire identity.
The homepage has an emphasis on the jumbotron to intrigue the users to read the tagline and learn more about the symposium. Highlighting the key speakers is also a great way for the users to gain more information on the event.
Website Redesign
Redesigning the Mappins website focuses on updating the overall design to feel modern and consistent, adding content and engagement with clear hierarchies, creating the option to purchase items, and updating the nav menu items to better reflect each section.
A mockup of the different screens showing the consistent layout style.
Product Branding & Advertising
This shoe brand identifies that these shoes can be worn every day whether it’s for something active or relaxing, such as doing sports/going for a walk, lounging around at home. The logo and packaging will be designed in a more delicate and minimal way, using muted colors while overall making a trendy brand that is attractive to the audience.
The wordmark carries a clean and minimal sleek look that is consistent throughout the rest of the brand package.
The advertisements will have a relatable factor to the market that proves to the audience that these shoes are trendy but still comfortable for everyday life.
The magazine mockup portrays another form of advertisements for the audience.
Four potential shoe box designs include the wordmark embossed on the top to add a trendy and high fashion look. The sides of the shoebox include inspiration through its copy along with the wordmark placed throughout.
Heartstrings Identity Rebrand
We worked with Heartstrings Jewelry to envision a potential brand for the future of the company. The total rebrand includes the redesign of their logo, website, and packaging. We identified issues with the company’s branding relating to clarity and cohesiveness regarding their eco-conscious mission and market. By strengthening the branding of Heartstrings Jewelry, consumers will better understand the brand’s products and eco-mission. With our final outcomes, the company’s mission statement is better recognized by finding a balance within three different niche markets of Heartstrings Jewelry.
The logo embodies elegance and classy nature that reflects Heartstrings’ jewelry pieces. The ambiguous shape reflects the musical side of the company, where it alludes to a treble clef and the shape of the body of a guitar. The logo also reflects the jewelry and eco-friendly side in how it is a shape of an earring and the organic movement of guitar strings. The colours and sans serif work to create balance and overall matches the company because of its neutral tones.
The inspiration behind the packaging design comes from Heartstrings’ jewelry pieces in how geometric they are. The design on the lid reflects the abstract pattern from the website with an added illustration of dainty leaves and tiny buds. Inside the lid, a short message reads: "The new beginning of refined guitar strings that once created beautiful music with love and passion.” The message on the lid connects better with the roots of repurposing the strings and reflects the company’s eco-mission.
The other packaging design comes in a rectangular box. We decided to choose a thinner box versus a traditional bulky box with the mockups to produce less waste for the environment.
