Cam
Zimmel
Hey! I’m Cam. I’d consider myself two-thirds designer, one-third forest-dwelling rock monkey. Over the last four years, I’ve developed a passion for solving problems, both in team settings and individually. When I’m not thinking about design, I’m thinking about the outdoors—specifically, wandering through forests and climbing rocks. These spaces and the people in them are a significant source of inspiration for which I am eternally grateful. Looking forward, I hope to maintain a work-life balance that involves the climbing community and the outdoors. Over the pandemic, I became a route setter at the climbing gym downtown. I also learned how okay it is to cry!
The Kurt Vonnegut Collection
Produced in a publication design course, The Kurt Vonnegut Collection was an opportunity to pursue a layout design project with complete freedom. My goal was to produce a clean book that felt unified and consistent from cover to cover. The book takes on a conversational tone, inviting the reader to dive in right from the front cover.
A closer view of the title treatment on the front cover of the collection.
The table of contents gives the reader an idea of the styles they can expect to see throughout the publication.
A condensed sans-serif in the titles is paired with a classic serif for body text to add an extra level of hierarchy and contrast to the publication.
The publication consists of four Vonnegut classics, all centering around a near-future dystopia.
Herman Miller Product Catalogue 2020
This project allowed us to explore working with a brand while developing a logical and flexible grid system for a large amount of information. The system needed to be flexible enough to cater to a wide variety of products and adapt based on the density of content from page to page. The goal of this catalogue is to entice viewers to buy products, so the product shots needed to be one of the standout features of the publication.
The inside cover page for the publication. This helped to set the tone for the rest of the spreads by introducing the typographic styling as well as communicating the values of Herman Miller.
An example of a collection spread. This would be used in cases where less information is required about specific products. This allowed more items to be displayed on the page while still communicating essential information such as materials, sizes, and a brief overview of the item.
This spread is dedicated to an individual product. On spreads like this, we can go into a much deeper dive regarding the design decisions and application of the individual products. Configuration options are listed on the bottom, with the whole right spread being dedicated to the beautiful product photography that Herman Miller offers.
Bubba Gump Shrimp Co. Rebrand
The goals for this rebrand was to take the Bubba Gump Shrimp Company and reposition it as a wholesome dining experience based on three key values: comfort, quality and family. The company will no longer be based on the essential themes and motifs targeted in a movie and rather, focus on the values of these characters presented in the film. Included in the rebrand was collateral such as business cards, letterhead, tote bags, plates, and menus.
An example of how the brand could be translated to business cards. The cards are clean, with definitive hierarchies applied to the content on the front. Also on the business card is an example of how illustration could be applied to collateral.
The full logo and colour palette for the new brand. Orange and blue were chosen as the primary brand colours to evoke feelings of southern style seafood, as well as the sea itself. Naturally, these colours are complementary which offers great contrast in many applications.
An overview of the updated brand collateral.
Process sketches and notes from the initial research and ideation phase of the project. Imagery of a buoy was quite prominent in early stages, but it was later stripped down and simplified to its essence—the bell. This mark is ambiguous which leaves it open for interpretation, with possible connections being made to the ocean, ships, fishing, or even dinner bells.
Raczer Media Website Redesign
The goal of this project was to help Raczer reposition their website as the go-to place for car enthusiasts to connect online. They want to be “the Fcebook for car enthusiasts,” so this is what we tried to accomplish. The site map, content and overall styling of the site was tweaked to ensure a more seamless user flow throughout.
Home page prototyping showcasing how content would layout in a feed. Users have the option to post statuses, along with photos and can add tags that act as filters. News and events were important to the client, so upcoming events and recent news would appear as sticky items on the left of the feed.
A closer look at the events page of the site. This is where users can see all events happening on any given day. This page is available in both a week and month view, with the ability to click on individual days to see what is happening around the country.
Users have personal profiles which showcase their cars. This is the primary focus for car-lovers, so the vehicles appear front and centre on the page. Each user also has “reputation” based on their activity such as likes, comments, friends and frequency of posting.
An overview of the three main pages that were redesigned in this project. On the left are examples from the original site.
