Natalia
Lozano Cardona

Natalia  Lozano Cardona
She/Her
  • aadvertising
  • ppublication

Natalia
Lozano Cardona

She/Her
About
I am a Colombian immigrant, and I am very proud of my culture. Throughout my four years of study, I always tried to combine my love for my country with my new knowledge and life in Canada. In this country, I learned to love different cultures and ways of life, and, above all, to see beyond my own little corner of the world. I learned to love boudoir photography and, above all, I found my passion for portrait, beauty, and fashion photography.

Vogue Magazine

I've always been obsessed with Vogue magazines, fashion, and the photos they feature, so I wanted to create at least an exhibition version of my own photographs. It was the first time I did a shoot at -20 with flashes and my camera; it was me against the weather, the cold, the snow, and the light of that day.

Kruse Cover Album

As a boudoir enthusiast, I wanted to capture the sensuality of my model in an album, simulating her as a sensual music artist while showcasing the beauty of flowers alongside womanhood, references, and the added challenge of managing the lighting and set in my own bathtub. It was one of my favourite sessions.

Cover Book Colombia

This project gave me the most gray hairs. I loved it, I hated it; we went through so many moments together for almost a whole month. Bringing it to life was truly difficult, but in the end, I loved it immensely. As I said, I'm Colombian, and I deeply honour my country and its culture. Gabriel García Márquez is one of the greatest writers of my culture, and I wanted to remake one of his famous works, giving it my own style and affection. With the help of my professor on this project, Constanza Pacher, we were able to pull it off together. I'm so grateful to have been able to create a piece of my culture here at the university and to my professor for being one of the best in my entire degree program and teaching me how to do it.

Nectar Juice Brand (Greek Mythology)

Love-hate is the best way to describe my projects. I hated them in the process because creating isn't as easy as we think when we start in this career, but in the end, all my effort, my sleepless nights, and days without seeing the sunlight made me love them. This project is one of the first I was able to do with more creative freedom and to my liking. I really enjoyed it, and it confirmed my passion for advertising: creating something others want to buy or see. It's something that awakened a lot in me while creating it and helped me forget the imposter syndrome that many of us suffer from. Believing in myself as a designer was a very beautiful thing.