Independent Project
I have worked with the Alberta Native Plant Council to better engage university students and increase its brand visibility. My project focuses on improving ANPC’s inconsistent engagement and digital outreach while strengthening brand recognition. I have designed a refreshed brand system supported by a short awareness campaign to meet the needs of my community partner.
An overview of logo sketches for the Alberta Native Plant Council (ANPC). On the right is the chosen sketch with red-highlighted areas that symbolize ANPC’s key values.
As part of the card sorting activity, participants grouped their favoured logo, type and colour palette that best reflected ANPC’s values.
This section provides an overview of the first part of my final project deliverables: the completed brand refresh, including the logo, colour palette, and typography.
The second section of my project deliverables features a poster series designed for both print and digital use. The campaign’s theme is gardening, as informed by my research findings.
The next piece in my project deliverables is a social media carousel designed for digital platforms.
This piece features a series of social media stories created for digital engagement.
The final piece in my project deliverables is a zine that explores the gardening theme in a tactile, narrative format. It is a cost-effective and flexible asset that can be used for both print and digital distribution, included in ANPC’s outreach merchandise, and offered as a downloadable resource.