(Self-Directed Capstone)
This project raises awareness and promotes participation in education abroad programs for post-secondary students. It provides a visual identity and a set of informational takeaways to help students explore and pursue international learning opportunities.
PAMPHLET
This takeaway aims to inspire, guide students on how to get started, and address the concerns that come with pursuing study abroad opportunities.
This takeaway aims to inspire, guide students on how to get started, and address the concerns that come with pursuing study abroad opportunities.
RESEARCH
The research directly informed the project, with MacEwan Abroad reaching out for insights. The implementation of testimonials led to increased engagement with their education abroad promotions.
TAKEAWAYS
The culture probe revealed that memorable travel moments often stemmed from better preparation and guidance. Survey responses from post-secondary students highlighted key concerns and valued the authenticity of testimonials.
The research directly informed the project, with MacEwan Abroad reaching out for insights. The implementation of testimonials led to increased engagement with their education abroad promotions.
TAKEAWAYS
The culture probe revealed that memorable travel moments often stemmed from better preparation and guidance. Survey responses from post-secondary students highlighted key concerns and valued the authenticity of testimonials.
BRAND
The identity aims to create a system that not only informs but also inspires. It draws from airport wayfinding and themes of navigation and discovery. Bold red and blue signal confidence, clarity, and forward motion, encouraging students to pursue new opportunities.
The identity aims to create a system that not only informs but also inspires. It draws from airport wayfinding and themes of navigation and discovery. Bold red and blue signal confidence, clarity, and forward motion, encouraging students to pursue new opportunities.
ILLUSTRATION
The characters complement the solid visual assets, adding warmth and personality to make the information more approachable. They present the concept of studying abroad as an exciting and accessible opportunity, encouraging students to engage with the process.
The characters complement the solid visual assets, adding warmth and personality to make the information more approachable. They present the concept of studying abroad as an exciting and accessible opportunity, encouraging students to engage with the process.
BROCHURE | PROGRAMS
The brochure offers an entry point for students to explore opportunities based on their country of interest. Programs are organized by city, providing a snapshot of the universities and available programs in each location, helping students easily discover relevant options.
The brochure offers an entry point for students to explore opportunities based on their country of interest. Programs are organized by city, providing a snapshot of the universities and available programs in each location, helping students easily discover relevant options.
BROCHURE | TESTIMONIALS AND POSSIBILITIES
The following spreads explore ways to personalize and create a student’s one-of-a-kind abroad experience. Through testimonials and stories, they provide cultural insights into the unique opportunities each country offers and address common questions about living and learning abroad in select locations.
The following spreads explore ways to personalize and create a student’s one-of-a-kind abroad experience. Through testimonials and stories, they provide cultural insights into the unique opportunities each country offers and address common questions about living and learning abroad in select locations.