Every Paw: Educating First-Time Dog Owners About the Benefits of Dog Licensing

Our campaign simplifies dog licensing by highlighting its benefits for pets and owners. Licensing helps lost pets return home, protects communities, and supports animal welfare. Through fun and engaging education, we show why licensing matters. This research focuses on educating dog owners in Edmonton and surrounding areas, especially first-time owners, and explores why some choose not to license. Our strategy informs and engages by showing how licensing benefits pets and promotes safety and responsibility.