Sydney Hua
Sydney Hua
she/her
Hi, I'm Sydney!
As a multidisciplinary designer, I find fulfillment in creating work that brings joy by transforming ideas into meaningful and impactful experiences.
My experiences—freelancing, travelling in Japan, and interning in Berlin—have deeply influenced my design perspective, broadening my creative outlook and refining my approach. As my career progresses, I’m excited to elevate my motion graphic skills to complement my abilities. My skill in facilitating discussions and collaborating with others also helps me create designs that truly resonate and engage with people.
As a multidisciplinary designer, I find fulfillment in creating work that brings joy by transforming ideas into meaningful and impactful experiences.
My experiences—freelancing, travelling in Japan, and interning in Berlin—have deeply influenced my design perspective, broadening my creative outlook and refining my approach. As my career progresses, I’m excited to elevate my motion graphic skills to complement my abilities. My skill in facilitating discussions and collaborating with others also helps me create designs that truly resonate and engage with people.
Projects
Lucky Knot
Branding | Advertising Campaign
The Lucky Knot brand draws inspiration from traditional Asian knots, with the red string of fate reinforcing the theme of weaving together unique experiences. The campaign ties these cultural values to a meaningful cause, with each purchase supporting tiger conservation efforts.
The Lucky Knot brand draws inspiration from traditional Asian knots, with the red string of fate reinforcing the theme of weaving together unique experiences. The campaign ties these cultural values to a meaningful cause, with each purchase supporting tiger conservation efforts.
Acquired Taste Tea Company
Rebrand | Collateral
The rebranding merges exploration with the historical significance of ships in tea trading, positioning the brand as both a destination and guide for a tea journey—transforming tea into a lifestyle. The packaging reinforces this journey with landscape imagery that shows a serene yet bold tone, reflecting the distinct qualities of each tea.
The rebranding merges exploration with the historical significance of ships in tea trading, positioning the brand as both a destination and guide for a tea journey—transforming tea into a lifestyle. The packaging reinforces this journey with landscape imagery that shows a serene yet bold tone, reflecting the distinct qualities of each tea.
Bike Edmonton
Website & Mobile Redesign | Coding
The purpose of the redesign is to improve visibility and navigation, prioritizing key information to provide a more streamlined user experience. This project allowed me to gain experience with responsive design and introduced me to the basics of HTML and CSS coding.
The purpose of the redesign is to improve visibility and navigation, prioritizing key information to provide a more streamlined user experience. This project allowed me to gain experience with responsive design and introduced me to the basics of HTML and CSS coding.
Marc Jacobs Product Animation
Motion | 3D
The animation features a 3D recreation of the Marc Jacobs Daisy Dream bottle, made from scratch in Blender. Utilizing geometry nodes, the flowers spin seamlessly on the bottle, generating a visual effect that would be unachievable through traditional filmmaking methods.
The animation features a 3D recreation of the Marc Jacobs Daisy Dream bottle, made from scratch in Blender. Utilizing geometry nodes, the flowers spin seamlessly on the bottle, generating a visual effect that would be unachievable through traditional filmmaking methods.