Kayla
Tolentino
Kayla
Tolentino
She/Her
I'm a purpose-driven designer who enjoys working in a multidisciplinary setting. My constant appreciation of exploring places and tinkering with technology has shaped my journey toward the design field. In my design exploration, I find inspiration from the dynamic blend of places, meaningful experiences, and the people around me. My creativity spans graphic design, advertising, and photography. But that's not all—recently, my creative pursuits have extended to experiential and environmental design. Over the last 4 years, I appreciated the value of collaborating, recognizing that collective efforts often lead to richer ideas and more comprehensive solutions. This has broadened my perspective and enhanced my ability to adapt to different working styles. Now, I’m even more excited to continue pushing the boundaries of design and create memorable experiences through my work.
Projects
Public Park Seating Installation
In this collaboration project, we were challenged to develop, design, and propose a concept for a functional and branded public seating installation in a new public park in Edmonton's downtown core. Our seating activation offers park visitors an accessible, versatile, and inviting space for relaxation, dining, study, and social interaction while providing year-round comfort and shelter. In this project, I focused on the research part and creating visual renderings, schematic drawings, and mockups.
In collaboration with Charles Tanyag.
In collaboration with Charles Tanyag.
Parks Canada Web & App Re-design
This project aimed to redesign the Parks Canada Reservation System interfaces to create a more coherent, usable, and visually appealing website. To achieve this goal, research was conducted to understand users' needs for simplified navigation and to streamline the process. Additionally, the redesign incorporates helpful characteristics in the user interface, including clear call-to-action buttons, informative tooltips, and responsive design elements, all while maintaining alignment with Parks Canada's visual identity.
Hangar 11
Hangar 11, an exciting new development in Edmonton, was selected as the focus for designing and pitching a new brand identity for a building. This historically rich, preserved, and modernized building aims to create a world-class space to build community. The brand strategy aims to make Hangar 11 a sustainable community hub, celebrating its history and fostering connections. In the rebranding concept, I was responsible for visual renderings of the wayfinding system and in-situational mockups throughout the building.
In collaboration with Celine Trinidad.
In collaboration with Celine Trinidad.
Delta Airlines Campaign Ads
This project is geared towards creating and launching a campaign for Delta Airlines targeting a new market while carefully balancing brand constraints and creative innovation. After conducting target analysis, the strategic direction involves creating a recruitment campaign that promotes Delta's mission and vision, enticing people to become part of it. Real-life imagery showcasing the diverse careers Delta offers will be utilized to depict the experiences awaiting individuals.
