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Aldricia
Chong

Aldricia Chong

Aldricia
Chong

She/Her
  • branding
  • motion graphics
  • photography
Hello, I'm Aldricia! I am a Chinese-Canadian graphic designer based in Edmonton, Alberta who has a passion for bridging communities through visual meanings and loves sipping on coffee. I always had a passion for telling stories through graphic elements, and it first started off telling those stories through photography. However, I have now expanded my work beyond the lens of a camera. Over the 5 years, I discovered the joy of creating fun illustrations and sometimes going beyond the 2d world into the 3d world through Blender. But to my core, I enjoy being involved with communities and using the creatives skills I have built to help people share their stories or connect with a greater audience through visual language.

Projects

Beauty of Grace

Empowering and spotlighting the graceful features of women from Asian descent. Beauty of grace is to amplify the power and strength of females contrasting the normative societal perception of women being submissive. All done so through an editorial eye and strobe photography.

WICK Expo

Wick expo brings people together by taking them on a journey of learning more about structural candles and how to achieve a home where art can live along with daily life. The brand’s goal is to bring joy and comfort in the sense of belonging while still showcasing a visual elegance towards these candles. The colourful and groovy silhouette of structural candles is the heart of bringing life into homes through modern decor.

Lucky Cat

Lucky Cat is a project where I practiced 3D modeling my Lucky Cat figure in Blender. This is a playful continuous loop of the cat becoming happy after receiving gold money. Blender is a program I like to practice in when I do have the time and has been a skill I adopted during covid.

Obitus

This project prompted me to create a narrative based on these 4 chosen words; Elder/60 years/game/worry.


I created an isometric illustration telling a narrative from the future, precisely 60 years from now. This futuristic world offers elderly people facing death to play a game developed by OBITUS. A game encouraging elderly people to remember when they felt the most alive. The game will immerse them into a vivid and realistic world that mirrors the time they felt the most alive. The goal is to wash away the anxiety and fear one may feel when approaching death and instead be at peace.

Qi

Qi is a brand to inform and encourage people to take care of their well-being from a holistic approach. Inspired by the Chinese name Qi, fluidity and light airy feelings are visually translated through vibrant colours and gradients appealing to a younger audience. Qi strives to inform people about TCM by avoiding complex words and visuals through straightforward graphic elements in its packaging. Visuals that are organic, familiar and comforting for viewers to feel welcome in learning more about TCM.