Malorie
Lafond
Hey there! I’m Malorie. I’m a fourth-year design student and will be graduating this year! I come from a small town north-east of Edmonton and love anything outdoors and spending time with friends and family. After graduation, I hope to be working in the UX/UI field, specifically in web design.
For me, I love design because it’s about problem-solving and finding creative solutions to problems, big or small. Inspiration comes to me from the people I get to work with as a designer. Hearing about my clients’ passions and goals gets me inspired to help them using my design skills.
Over the pandemic, I’ve spent more time outside fishing and camping!
For me, I love design because it’s about problem-solving and finding creative solutions to problems, big or small. Inspiration comes to me from the people I get to work with as a designer. Hearing about my clients’ passions and goals gets me inspired to help them using my design skills.
Over the pandemic, I’ve spent more time outside fishing and camping!
Canada Parks Camping App
For this project, the goal was to design a mobile application for the Parks Canada reservation system. User needs were defined through a journey map, personas, and an empathy map. This project also involved user testing to visualize users’ pain points when using the current reservation system. The research gathered then guided the application's design and guaranteed that it would meet the users' needs.
For the initial user research, I created an empathy map based on the user testing done. The map helped to understand the users' wants and needs when using the app
I also created a journey map for the initial user research using the user testing done. The map helped guide my decision-making when creating the application. It also helped me to understand the users' path when using the current system.
The following is the medium-fidelity wireframe for the mobile application. This wireframe shows the flow of the application from the home screen to a completed reservation.
Edmonton Parking App Redesign
The goal of this project was to redesign the Edmonton Parking App. User testing and interviews were done initially, allowing me to understand the user better. A before and after the UI flow was created, which allowed me to visualize the users' pain points. The UI flows also allowed me to focus on problem areas in order to create an efficient and enjoyable user experience.
The following is the previous UI flow for the application. Laying out the application's previous UI helped me visualize the app's flow and what areas needed to focus on for the redesign.
The following is the new UI flow for the app.
The following is the medium-fidelity wireframe for the new app. This wireframe shows the flow of the app from the login page to a completed booking.
Earn your Stripes Campaign
Zebra Child Protection Center is a not-for-profit, Edmonton-based child advocacy center. For this project, the goal was to create a 6-month long campaign centered around the idea that "kids can tell". With this concept in mind, the idea of "earn your stripes" emerged. This idea goes off the thought that when adults and children report abuse, they're taking action and should be rewarded for doing so and, in a sense, are "earning their stripes."
This pack of discussion cards is a part of the campaign aimed at a younger audience. A small package was created that can be distributed to schools across Edmonton. Inside each box would include a series of posters, t-shirts, and a discussion game that teachers can play with students to open up conversations about child abuse.
The following is a billboard mockup of the campaign. The brand colors were added to draw attention to the billboard and create recollection with the viewers of the Zebra Center branding.
The following is the social media rollout for the campaign. The idea was to use hashtags and posters to reinforce the messaging that the Zebra Center is a safe and supportive space in the Edmonton community.
Techa: Iced Tea to power you day
The goal of this project was to create a unique and appropriate logo and packaging system. Techa is a herbal iced tea beverage marketed towards the outdoor enthusiast. It separates itself from its competitors by branding itself as a healthy alternative to sugary energy drinks and other iced tea beverages.
Sketches when coming up with the initial brand idea. Wordstorming and mind maps were used to come up with the "Techa" brand. The name Techa comes from the words "tea" and "cha" which both mean tea in different languages.
The following are the first logo concepts for the brand. The logo icon is a series of leaves arranged in a circle which refers to the tea leaves used in the drink itself. The leaves are encapsulated in a diamond shape and are a reference to home, which is a feeling that one would feel when they are outside with family and friends enjoying the drink.
The final wordmark for the brand. The colours used are lively and intended to have a vibrant, energetic feeling like you would feel when you are outside and on the go. The serif typeface used in the logo is traditional and classic, representing reliability and trust in the product itself. The sans serif font used for the tagline is laid back and playful, representing the product's energetic and fun side.
