We created a brand identity and website to make the animal adoption process more efficient. This website has three main streams of users, the public, fosters/adopters, and shelter/rescues. The compatibility feature allows prospective pet parents to see clearly what animals are best suited for their home and lifestyle. Photographs used are from pexels and unsplash.
This is a journey map of our two main users: adopter/fosters and shelters/rescues.
These are some examples of the cards we created for our research. These were used in a profile ranking where we had users rank them subjectively in three rounds, first with the image only, second, with the information only, and lastly, with each profile fully visible.
This is how the brand identity would look applied to a stationery set.
These are the brand guidelines for fetch, showing the colours, typefaces, and other specifics related to the brand.